Insights.
Deep dives into modern web engineering, AI integrations, and component systems from our client engagements.
AEO & GEO Engineering: Ranking in ChatGPT, Perplexity & Gemini.
Traditional Google SEO is evolving into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Learn how to structure web platforms so LLMs index, cite, and recommend your products.
Browse by topic.
Next.js Server Components: Architecting Sub-100ms Web Platforms.
A deep technical breakdown of React Server Components, Edge runtime caching, and Core Web Vitals optimization for enterprise web applications.
Integrating RAG & Vector Databases into Enterprise Products.
How to build production-ready RAG architectures, chunking strategies, and HNSW vector similarity search for custom AI web features.
Tokenized Design Systems: Synchronizing Figma & Production Code.
Constructing a single source of truth from Figma Tokens to Tailwind CSS utility classes and production React component libraries.
Explore by category.
Four pillars of thinking that shape how we design, build, and run a creative studio.
AEO & GEO Search
1 articlesAnswer Engine & Generative Engine Optimization strategies.
Engineering
1 articlesNext.js server components, edge caching, and performance.
AI Tech
1 articlesRAG architectures, vector databases, and LLM streaming.
Design Systems
1 articlesFigma tokenization, accessibility, and component kits.
Meet the writers.
Every article is written by someone who does the work daily — no ghostwriters, no outside contributors.
Haris Hadžić
AI & Backend Lead
AI & Systems Engineer. Focuses on AEO/GEO engine optimization, RAG architectures, and AI LLM integrations.
Erik Lindqvist
Lead Frontend Architect
Helsingborg HQ. Writes about frontend engineering, Next.js architecture, and Core Web Vitals.
Elin Bergström
Design System Lead
Stockholm studio. Specialises in tokenized visual systems, motion design, and UI component architecture.
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If our thinking resonates, imagine what we can do for your brand. Every insight we publish is born from real client work — and we bring the same rigour to every engagement.